Working with Kivvit, I was responsible for maintaining brand standards while refreshing the visual identity of The College of New Jersey (TCNJ)’s out-of-home and digital campaign, for both their undergraduate and graduate programs.

Our goal was to recruit new prospective students and retain accepted students, through reinforcing ideas that TCNJ is affordable, prepares you for the job market, and is ranked #1 Top Public School in the Northeast by U.S. News World & Report.

Since 2021, I was involved in the design and production of social media graphics and video, digital advertising, email newsletters and out-of-home advertising for NJ Transit, outdoor signage and highway billboards.