As part of a pitch to the City of Madrid, I developed several creative concepts with the help of the Kivvit team. I was responsible for translating their ideas of Mad for Madrid and Enhora Buena, or a “good time”.

Our key audience is a wealthy traveler from outside of Europe, looking for a relaxing destination as well as a place to conduct business. I decided to lean into the vintage luxury aesthetic, catering to a clientele that feels nostalgic for bygone eras before smart phones, while keeping a younger affluent crowd in mind. The result is a minimalist approach - a simple photo and typographic treatment - using maximalist elements such as unique typography that interacts with the subject of the photo.

Below you can view mockups that were created for our proposal and presentation. Kivvit eventually won the business thanks to the collaborative effort of the creative teams.